Triage: Star, Archive, Snooze & Bulk Actions

Written By Chad McGuire (Sparrow Intel)

Overview

A 4-star review with one detected maintenance issue doesn't deserve the same treatment as a clean 5-star. A 1-star with a guest who clearly violated policy needs to be marked for removal, followed by outreach to the OTA to raise the concern. A review you'd like to revisit in later shouldn't be cluttering your queue today. This lesson covers the lightweight workflow actions β€” star, archive, snooze, and bulk β€” that let you triage a busy review inbox without losing things.

Star: flag a review for follow-up

A starred review is one your team has flagged to come back to. The star is team-visible β€” everyone in your account sees the same starred state, so it works as a shared "needs another look" marker.

Common uses:

  • "This guest left a tough review, and I want a manager to look before I reply"

  • "There's a recurring opinion in here I want to raise with the team later"

  • "I want to compare this against next month's reviews for the same property"

Add or remove a star by clicking the star icon located adjacent to the guest’s name. Filter the list by Starred to see only what's been flagged.

Archive: out of queue, still searchable

Archive a review when you've handled it and don't need it cluttering your active views

Archived reviews:

  • Don't show in default views

  • Still appear when you filter for them (or use search)

  • Can be un-archived any time

Archive is the right move for routine 5-stars you've replied to, old reviews you're done acting on, and anything that's pulling visual weight without needing attention.

Snooze: come back later

Snooze hides a review from the queue until a date you pick. When the snooze expires, the review reappears as if it just arrived.

Common uses:

  • "Reach back out to this guest in a month for a private feedback follow-up"

  • "Revisit this after the property's maintenance work is done"

  • "Check in on this Google review after we've responded to a few others, so the pattern is clear"

Snoozing doesn't change the review's status or affect rules. It's a shared timer β€” your teammates also see the review come back when the snooze expires.

πŸ’‘ Snoozing is different from archiving. Archived reviews stay out of the queue indefinitely. Snoozed reviews come back.

See Snoozing Reviews for the full how-to.

Bulk actions

Select multiple reviews from the list (checkboxes appear on hover). The actions that support bulk:

  • Star / unstar

  • Archive / un-archive

Bulk is the right tool for cleanup ("archive all 5-stars from last quarter") and for routing ("star this batch of reviews for review").

Saved-view patterns that scale

A few filtered views worth keeping in muscle memory:

View

Filter combination

When to use

Negative recent

Sentiment Score = Less Than 50% + last 7 days

Escalations review

Starred

Starred = on

Come-back-to list

Removal pipeline

Marked for removal = any state

Track removal progress

Has operational issues

Has cleaning issues AND/OR Has maintenance issues

Catch every detected problem

By property group

Property group = X + last 30 days

Region- or brand-specific triage

Train every agent to start their day in one of these β€” never in the unfiltered firehose.

A workflow that scales

  1. Filter to "Awaiting reply" + a sentiment or property cut

  2. Read the review and Chirp's analysis sections (next lesson)

  3. Reply (using the AI draft, edited if needed)

  4. Archive routine replies; star anything worth revisiting; mark for removal anything that violates OTA policy

Star, archive, snooze, and mark-for-removal are all team-visible β€” whatever you set, your teammates see. Pick the one that matches what you want the rest of the team to see when they open the inbox.

Up next

Review Analysis: Sentiment, Opinions & Issues β€” now that you can move reviews through the queue, let's read the AI analysis that makes every reply faster.

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