Changelog

Hi there!

After a stay, guests see your brand in a few places: the feedback request email, the survey page, and the reviews on your own website. Sparrow Intel now puts your brand on every one of them, not ours. If you run more than one brand, each guest sees the right one.

Your icon in place of ours

Brand Settings now has an Icon field: a square image shown next to direct feedback reviews, the responses guests leave on your feedback requests. Upload one and it replaces the Sparrow Intel icon in your review inbox and on your review widgets, including the direct feedback rating in the widget header. Leave it empty and nothing changes.

Review widgets that match each brand

In a review widget's Design section:

• Brand: pick one of your brands and the widget uses its color, its name on host responses and its icon. This dropdown appears once you've added a brand.

• Company name on responses: host responses read "Response from" followed by your company name. Set a different name for this widget, or leave it blank to use the brand's name.

• Brand Color: still adjustable per widget. Use brand color switches back to the brand's.

Change a brand's color, name or icon once, and every widget using it updates on its own.

One account, several brands

If you run more than one company under one Sparrow Intel account, add each one as an Additional Brand with its own name, color, logo and icon. Each feedback request, whether sent by a rule or shared as a static link, can use its own brand. The guest sees only that brand's name, logo and color, in the email and on the survey page. Back in your review inbox, each response shows that brand's icon.

A typical setup is one feedback request rule per brand, each filtered to that brand's property group, plus one review widget for each brand's website. If your PMS already tags listings by brand, Auto Property Groups can build those groups for you.

Also new

• Ask for an NPS score. Under Requested Fields, choose NPS Score (10-point scale) instead of the 5-star overall rating. Guests are asked, "How likely are you to recommend this stay to a friend or family member?" on a 1-10 scale. Your top-feedback options, like sending happy guests on to leave a public review, then apply to guests who answer 9 or 10.

• Preview templates before they send. On Message Templates, click the eye icon on any template, or Preview while you're editing one. You'll see the message as a guest would receive it, with every variable filled in from a sample reservation. With most PMSs, you can also enter a real booking's confirmation code. The preview also flags any variable that isn't recognized or would come out blank.

Getting started

1. Click your profile icon in the top-right corner, then Brand Settings.

2. Upload an Icon for your default brand. To add another brand, scroll to Additional Brands and click Add Brand.

3. Choose the brand in the Brand dropdown on a feedback request, or under Design on a review widget.

For the full walkthrough, see the Using Multiple Brands in Feedback Requests and Review Widgets help guides.

Want to learn more?

If you'd like help setting up your brands, or want to catch up on anything else we've released recently, book time with us.

— The Sparrow Intel Team

Hi there!

You can now choose exactly what each person on your team can see and do in Sparrow Intel. With custom permissions, you decide area by area, from Reviews and Data & Dashboards to Rules, Templates and Integrations, whether someone can view it, change it, or not see it at all.

That means you can bring more people into Sparrow Intel without giving everyone full access.

Set exactly what each person can do

Give someone the Custom role, start from the Team Member or Read-Only preset, then check View or Edit for each area. For example:

• A consultant who manages your rules and templates but never replies to reviews.

• A housekeeping manager who can draft replies to cleaning feedback but can't post them.

Review replies get two separate permissions:

• Draft Review Replies: write a reply or generate one with Chirp AI, and save it as a draft.

• Reply to Reviews: publish replies.

More people can help write replies, while only the people you choose post them for your company. A saved draft is waiting in the reply box the next time anyone opens that review.

Or keep it simple with Read-Only

Read-Only users can see everything a Team Member can, but they can't change anything. It's an easy way to bring in people outside your guest experience team: your housekeeping and maintenance teams can see what guests say about their work, and leadership can keep an eye on reviews and dashboards.

Getting started

1. Open the Team Members tab on your Account page. You can also get there by clicking your profile icon in the top-right corner, then Account.

2. Click Add User, or click the pencil next to an existing user.

3. Choose a Role.

Adding team members is available on paid plans. Only Owners can change roles, and your current Owners and Team Members keep the access they have today.

For everything each role and permission covers, see the Team Roles and Permissions help guide.

Want to learn more?

If you'd like help choosing roles for your team, book time with us.

Hi there !

Property groups power a lot of Sparrow Intel. Filters, rules, scheduled reports and review widgets are all scoped by them. But building a group meant hand-picking properties, and keeping it current meant remembering to come back every time a listing was added, moved or re-tagged in your PMS.

Today we're launching Auto Property Groups: groups that build and maintain themselves from your listing data. You choose what to group by; Sparrow Intel creates the groups and keeps their members up to date as your listings change.

Group by what already describes your portfolio

• City, state/region, or both. Works with every connected PMS, using the address already on each listing. One group per market, created in a click. Choose "City + State/Region" when the same city name appears in more than one state or region.

• Guesty custom fields and tags. Group by any custom field, either as a single group for one value or one group per distinct value. Or pick a tag to get a group of every listing carrying it.

• Track custom fields, node hierarchy, unit roles and amenities. Group by unit custom fields like Brand, by any level of your node tree (one group per destination, for example), by who holds a unit role (one group per property manager), or by an amenity you use as a collection flag.

On a different PMS? City and state/region already work for you. If your PMS has fields or tags you'd like to group by the same way, reach out to us and tell us which. That's how we decide what to add next.

Set it once and it stays right

• One group per value. A new value in your PMS becomes a new group automatically, so opening a new market doesn't mean another trip to Property Groups.

• Membership follows your PMS. During your daily sync, properties that gain a city, field value or tag join the group, and properties that lose it leave.

• Manual groups aren't going anywhere. Auto groups sit alongside the groups you build by hand. Delete a rule any time and choose whether to keep its groups as regular manual groups.

Getting started takes about a minute

1. Head to Property Groups in the sidebar and click New Auto Group.

2. Pick any property. It's only there to show you what you can group by and what its own values are. Choose a field, then "This value only" or "One group per value."

3. Check the preview and click Save. Your groups appear right away.

For the full walkthrough, including what each Track field maps to, see the Auto Property Groups help guide.

Log in and try it on your biggest market. If you'd like help mapping your PMS setup to groups, just reply to this email.

Want to learn more?

If you'd rather walk through it together, or catch up on any of the other features we've recently released, book time with us. We'll help you set up your first auto group rules before the call ends.

P.S. Auto groups also work in Conversations and Chirp AI Voice. More on that soon, but if you'd like to learn about Conversations and Chirp AI Voice now, talk to us here.