Welcome to Flight School: Reputation Management Track

Written By Chad McGuire (Sparrow Intel)

Overview

Welcome aboard! ✈️

Flight School is the structured training curriculum for teams getting started with Sparrow Intel. This track covers Reputation Management β€” every public review, every prediction, every feedback request, and every host-to-guest review your team handles.

If you've already worked through the Conversations track, this will feel familiar. If you haven't, you don't need to read it first β€” the two tracks are designed to stand alone, with cross-references where they overlap.

Who this track is for

  • Front-line agents responding to public reviews on Airbnb, Booking.com, Vrbo, Google, and other channels

  • Supervisors triaging negative reviews, removal candidates, and at-risk stays

  • Admins responsible for setting up review reply automation, feedback requests, and Predictions across the organization

You don't need to read every lesson if you only do part of the job. Each lesson tells you who it's most relevant to up front, so you can skip what doesn't apply.

How the curriculum is organized

We've grouped the lessons into five flight phases. Each one builds on the last:

Phase

What you'll learn

Pre-Flight

What Reputation Management is and why it exists

Take-Off

The basics β€” opening reviews, replying, AI suggestions, brand voice

Cruising Altitude

Working faster β€” triage actions, the AI analysis layer, removal tracking

Power Maneuvers

Scaling up β€” feedback requests, predictions, rules, host-to-guest, insights

Mission Control

For admins β€” setup checklist, connecting review sources, listing quality

Most lessons are 3–7 minute reads. A couple of the deeper ones (Predictions, Rules, Host-to-Guest) are longer β€” you'll know going in.

How to work through it

We recommend reading in order at least once. After that, treat it as a reference: jump to the lesson you need when you need it.

Some lessons include short Loom videos walking through the feature on a live account. Read first, watch second β€” the videos are reinforcement, not a substitute for the written guide.

Up next

Start with What Is Reputation Management? for a quick orientation to the feature and what it does for your team.

If you've already used Reviews and just want to fill gaps, jump straight to Touring the Review Inbox to make sure you're getting full value from the basics.

Questions or stuck on something? Use the in-product chat icon (bottom right of the portal) to reach our support team.