Overview

You can read one review at a time and reply to it. You can run rules that act on every review automatically. What you can't easily do, by hand, is read all of your reviews from the last 90 days and find the patterns.

Insights is the page where Chirp AI does that for you.

What Insights is

Open Insights (or click Insights in the left navigation). You'll see:

• A date range picker (default 14 days)

• A grid of prompt cards — each card is a question Chirp AI can answer about your review corpus in that date range

• A quota indicator on free plans

Click any card and Chirp generates a fresh analysis: a written summary, the supporting opinions, the patterns it found, organized as a small report.

These aren't pre-computed dashboards. Each analysis runs on demand, against the current data, with the current filters.

What you can ask

Insights gives you a set of one-click analyses, each run by Chirp AI against the date range you choose at the top right. Pick a window, hit Generate on any card, and Chirp AI reads your reviews for that period and returns findings with recommended actions. The available cards include:

• Low Ratings in Guest Experience — aspects that consistently score low, with steps to fix them

• Top Cleaning and Maintenance Issues — your most common operational issues and proactive measures

• Positive & Negative Review Analysis — the recurring topics driving praise and complaints

• Guest Expectations vs. Reality — where the stay diverges from what guests were promised

• Value for Money, Unique Selling Points, Location and Surroundings, Amenities Satisfaction, and Property Condition and Aesthetics — targeted reads on the dimensions guests comment on most

Each runs on demand, so you can re-run the same analysis across different date ranges to see how themes shift over time.

How to read an Insight

A typical Insight comes back as:

1. A short narrative summary at the top

2. Specific quoted opinions (with property and rating context) that support the summary

3. Patterns Chirp noticed — recurring phrases, repeated complaints, surprising shifts

Treat it as a memo from a careful analyst, not as a dashboard widget. The value isn't the number; it's the pattern and the supporting evidence.

Turning Insights into action

An Insight that just makes you smarter is half the value. The other half is the change it drives:

A cadence that works

For most operations:

• Weekly — run "Positive/Negative Review Analysis" and skim it

• Monthly — run "Cleaning trends" and "Maintenance trends"; share the supporting evidence with ops

• Quarterly — run "Sentiment drift by property" and use it to plan property-level interventions

Avoid the temptation to run every card every week. Insights are most valuable when they drive a change. Running them on a cadence you'll actually act on beats running them constantly.

Insights vs. the Reviews inbox

These are complementary, not redundant:

Up next

You're done with Power Maneuvers. The last three lessons are for admins — the setup checklist, connecting all your review sources, and (if you use Airbnb) keeping listing quality healthy.

Next up: Admin Setup Checklist & Tuning for Reputation.